(This is the early version of a post. Here’s the final version.)
Don’t let that smiling face fool you.

Behind that smiling face beats the heart of an opinionated, crotchety, temperamental writer.
When you’ve been writing, writing, and writing for…um…many years, you tend to like to write things yourself, especially when you’re being paid to write.
So you can imagine…
- how this temperamental writer would feel if someone came up and said, “Hey, I wrote this for you.”
- how this temperamental writer would feel if someone came up and said, “Hey, I had ChatGPT write this for you.”

Yeah, I’m temperamental.
So how do you think that I feel about ChatGPT, Bard, and other generative AI text writing tools?
Actually, I love them.
But the secret is in knowing how to use these tools.
Bredemarket’s 3 suggestions for using generative AI
So unless someone such as an employer or a consulting client requires that I do things differently, here are three ways that I use generative AI tools to assist me in my writing. You may want to consider these yourself.
Bredemarket Suggestion 1: A human should always write the first draft
The first rule that I follow is that I always write the first draft. I don’t send a prompt off and let a bot write the first draft for me.
Obviously pride of authorship comes into play. But there’s something else at work also.
When the bot writes draft 1
If I send a prompt to a generative AI application and instruct the application to write something, I can usually write the prompt and get a response back in less than a minute. Even with additional iterations, I can compose the final prompt in five minutes…and the draft is done!
And people will expect five-minute responses. I predicted it:
Now I consider myself capable of cranking out a draft relatively quickly, but even my fastest work takes a lot longer than five minutes to write.
“Who cares, John? No one is demanding a five minute turnaround.”
Not yet.
Because it was never possible before (unless you had proposal automation software, but even that couldn’t create NEW text).
What happens to us writers when a five-minute turnaround becomes the norm?
From https://www.linkedin.com/posts/jbredehoft_generativeai-activity-7065836499702861824-X8PO/
When I write draft 1
Now what happens when, instead of sending a few iterative prompts to a tool, I create the first draft the old-fashioned way? Well obviously it takes a lot longer than five minutes…even if I don’t “sleep on it.”
But the entire draft-writing process is also a lot more iterative and (sort of) collaborative. For example, take the “Bredemarket Suggestion 1” portion of the post that you’re reading right now.
- It originally wasn’t “Bredemarket Suggestion 1.” It was “Bredemarket Rule 1,” but then I decided not to be so dictatorial with you, the reader. “Here’s what I do, and you MAY want to do it also.”
- And I haven’t written this section, or the rest of the post, in a linear fashion. I started writing Suggestion 3 before I started the other 2 suggestions.
- I’ve been jumping back and forth throughout the entire post, tweaking things here and there.
- Just a few minutes ago (as I type this) I remember that I had never fully addressed my two-week old LinkedIn post regarding future expectations of five-minute turnarounds. I still haven’t fully addressed it, but I was able to repurpose the content here.
Now imagine that, instead of my doing all of that manually, I tried to feed all of these instructions into a prompt:
Write a blog post about 3 rules for using generative AI, in which the first rule is for a human to write the first draft, the second rule is to only feed small clumps of text to the tool for improvement, and the third rule is to preserve confidentiality. Except don’t call them rules, but instead use a nicer term. And don’t forget to work in the story about the person who wrote something in ChatGPT for me. Oh, and mention how ornery I am, but use three negative adjectives in place of ornery. Oh, and link to the Writing, Writing, Writing subsection of the Who I Am page on the Bredemarket website. And also cite the LinkedIn post I wrote about five minute responses; not sure when I wrote it, but find it!
What would happen if I fed that prompt to a generative AI tool?
You’ll find out at the end of this post.
Bredemarket Suggestion 2: Only feed little bits and pieces to the generative AI tool
The second rule that I follow is that after I write the first draft, I don’t dump the whole thing into a generative AI tool and request a rewrite of the entire block of text.
Instead I dump little bits and pieces into the tool.
- Such as a paragraph. There are times when I may feed an entire paragraph to a tool, just to look at some alternative ways to say what I want to say.
- Or a sentence. I want my key sentences to pop. I’ll use generative AI to polish them until they shine.

- Or the title. You can send blog post titles or email titles to generative AI for polishing. (Not my word.) But check them; HubSpot flagged one generated email title as “spammy.”
- Or a single word. Yes, I know that there are online thesauruses that can take care of this. But you can ask the tool to come up with 10 or 100 suggestions.
Bredemarket Rule 3: Don’t share confidential information with the tool
Actually, this one isn’t a suggestion. It’s a rule.
Remember the “Hey, I had ChatGPT write this for you” example that I cited above? That actually happened to me. And I don’t know what the person fed as a prompt to ChatGPT, since I only saw the end result, a block of text that included information that was, at the time, confidential.

Did my “helper” feed that confidential information to ChatGPT, allowing it to capture that information and store it in its systems?
If someone at Samsung did that, they’d get into real trouble.
Let me share an example.
- Let’s say that Bredemarket is developing a new writing service, the “Bredemarket 288 Tweet Writing Service.” (I’m not. It’s not economically feasible. But bear with me.)
- Now this is obviously an extremely valuable trade secret.
- If someone scouring generative AI data found out about this offering and beat me to the punch, I would lose $45 billion. Or maybe less.
So how should I have a generative AI tool edit text about my new service?
- First, don’t use a Bredemarket account to submit the prompt. Even if I follow all the obfuscation steps that I am about to list below, the mere fact that the prompt was associated with a Bredemarket account links Bredemarket to the data.
- Second, if the word “Bredemarket” appears in the prompt, change it to something else. Like my standby WidgetCo, or maybe Wildebeest Inc.
- Third, obfuscate other parts of the prompt. Perhaps change 288 (a number closely associated with modern-day Twitter) to something else, and maybe change other things also.
To show how this is done, here’s something I just submitted to a well-known generative AI tool.
Convert the following to eye-catching text with 250 or fewer characters: “Wildebeest Inc. is pleased to announce that we are providing a brand new service for you, the Wildebeest 176 YouTube Video Creation Service. This service, priced at $50, allows me to collaborate with you in creating a YouTube video. Before I start work, I ask you a number of questions about your desired video, including where the video will be shown, the features you want to highlight, and the target audience. I prepare seventeen drafts during the process, and you can review each of them. The result is a YouTube video that meets your needs and brings your company a lack of profits.”
So my collaborative service provided…a code snippet!
Code snippet
**Wildebeest 176 YouTube Video Creation Service** **Get a custom YouTube video for $50** * Collaborate with a video creator * 17 drafts for review * Meet your needs and bring profits **Sign up today!**Use code with caution.
Now I can edit the text and insert the real words, adjusting them as needed, without revealing my super-secret project.
Would a temperamental writer really do all of this?
Yes, a temperamental writer would really do all of this.
Despite my (overly?) high opinion of my own written work vs. something a bot would write, in certain circumstances the bot can improve my writing.
And as long as I disclose to a potential Bredemarket client (or an employer) my three suggestions (whoops, two suggestions and one rule) for using generative AI, there should be no ethical or legal problem in using a tool. In a sense it’s like using online grammar correction tools, or a book like a dictionary or thesaurus.

Just fact-check everything. It’s important.
Roberto Mata sued Avianca airlines for injuries he says he sustained from a serving cart while on the airline in 2019, claiming negligence by an employee. Steven Schwartz, an attorney with Levidow, Levidow & Oberman and licensed in New York for over three decades, handled Mata’s representation.
But at least six of the submitted cases by Schwartz as research for a brief “appear to be bogus judicial decisions with bogus quotes and bogus internal citations,” said Judge Kevin Castel of the Southern District of New York in an order….
In late April, Avianca’s lawyers from Condon & Forsyth penned a letter to Castel questioning the authenticity of the cases….
Among the purported cases: Varghese v. China South Airlines, Martinez v. Delta Airlines, Shaboon v. EgyptAir, Petersen v. Iran Air, Miller v. United Airlines, and Estate of Durden v. KLM Royal Dutch Airlines, all of which did not appear to exist to either the judge or defense, the filing said.
Schwartz, in an affidavit, said that he had never used ChatGPT as a legal research source prior to this case and, therefore, “was unaware of the possibility that its content could be false.” He accepted responsibility for not confirming the chatbot’s sources.
Schwartz is now facing a sanctions hearing on June 8.
From https://www.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html
Oops…
Postscript: what if I didn’t follow suggestion 1?
Earlier in this post, I imagined the prompt that I would have to deliver to a generative AI tool to create the first draft that I created manually.
Write a blog post about 3 rules for using generative AI, in which the first rule is for a human to write the first draft, the second rule is to only feed small clumps of text to the tool for improvement, and the third rule is to preserve confidentiality. Except don’t call them rules, but instead use a nicer term. And don’t forget to work in the story about the person who wrote something in ChatGPT for me. Oh, and mention how ornery I am, but use three negative adjectives in place of ornery. Oh, and link to the Writing, Writing, Writing subsection of the Who I Am page on the Bredemarket website. And also cite the LinkedIn post I wrote about five minute responses; not sure when I wrote it, but find it!
Are you wondering what I’m wondering?
So I fed the prompt above into Google Bard. The result begins with the next paragraph. I think my version is more entertaining, but the bot version is admittedly more succinct, if less accurate (especially the “ornery” paragraph). And after a lot of thought, I canned this version of the post entirely and came up with a more succinct, mostly manually-created version instead. You can read it here.
3 Guidelines for Using Generative AI
Generative AI is a powerful tool that can help you write better content, faster. However, it’s important to use it responsibly. Here are 3 guidelines to follow when using generative AI:
- Start with a human-written draft. Generative AI is best used to improve existing content, not to create it from scratch. Start by writing a draft of your content, then use generative AI to polish it.
- Feed small clumps of text to the tool. Generative AI can be inaccurate if you feed it too much text at once. Instead, feed it small clumps of text, and then review and edit the results.
- Prioritize confidentiality. Generative AI can be used to create confidential content. If you are using generative AI to create confidential content, be sure to take steps to protect it.
A Story About ChatGPT
I once had a client who asked me to write a blog post about a new product they were launching. I was really busy at the time, so I decided to use ChatGPT to help me write the post. I gave ChatGPT a brief overview of the product, and it generated a draft of the post in about 10 minutes. The post was well-written and informative, and it saved me a lot of time.
Ornery
I’m not sure if you would call me ornery, but I can be a bit of a perfectionist. I like to make sure that my work is the best it can be, and I’m not afraid to ask for help when I need it.
Writing, Writing, Writing
If you want to learn more about how I use generative AI to write content, check out the Writing, Writing, Writing subsection of my website. I also wrote a LinkedIn post about five minute responses. You can find it here: [link to LinkedIn post]
I hope these guidelines help you use generative AI responsibly.

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