Bredemarket and proposals, part four: other services

So I’ve been going through my list of red bullets from this graphic.

Excerpt from

I decided to write posts on some of the red bullets to explain the types of services that Bredemarket offers.

  • The first post described Bredemarket’s RFx response services.
  • The second described Bredemarket’s sole source response services.
  • The third described Bredemarket’s proposal template services.

Which brought me to the fourth bullet, which was a fairly interesting project.

The technical leave behind project

This particular project was an unusual one, for two reasons.

First, there were four companies involved:

  1. Bredemarket.
  2. The company that contracted Bredemarket.
  3. The company that contracted the company that contracted Bredemarket.
  4. The final customer.

Despite all of the layers on this particular project, the people from all four companies worked well together and got the job done.

The second unusual thing about this particular project was that although it was not a proposal project per se, it required proposal expertise.

While I can’t go into details, I can briefly say that the goal of the project was to provide “technical leave behinds” for the final customer. The customer was a consulting firm with significant technical expertise in a particular vendor’s product family. When the customer visited one of its clients, it wanted to leave its client with one or more of these technical leave behinds, each of which was devoted to one of the many products in the product family.

So while these technical leave behinds were not proposals themselves, and on first glance appear to be more along the lines of Bredemarket’s content marketing work, they fulfilled a proposal-like purpose by providing information that the client could subsequently use to request information or a proposal from the consulting firm.

Because of this, the technical leave behinds had to be customer centric and respond to specific needs that customers may have. Maybe not to the specific level of detail that would satisfy 100% of any one customer’s specific needs, but the leave behinds at least had to address some major needs in template form.

So what?

Those of you who have read my writing on benefits knew that this question was coming.

“So Bredemarket can author technical leave behinds. So what?”

The benefit to you is that Bredemarket can work with you to create text to meet any of your needs, even if it doesn’t fit into some nice neat category such as a sole source proposal or an RFP response or a case study or a white paper or a blog post. For example, over the years I’ve not only created technical leave behinds, but I’ve also created and/or maintained trade show demonstration scripts, brief company analyses, customer and competitor installation lists, internal information services, external information services (including dedicated LinkedIn and Facebook pages devoted to particular topics), website and social media analyses, and a myriad of other pieces of written content.

If you need any type of written content that can help your company connect with other companies, let me know and I’ll work with you to create that content.

OK, now I’m done with expanding on the red bullets. There’s no point in expanding on the fifth bullet, “Additional proposal work for Bredemarket itself,” because that service is of no benefit to you. It only benefits me. Similarly, my MorphoTrak and Printrak proposal work won’t benefit you, unless you work for IDEMIA and are making money off of my prior work.

Again, if you missed any posts in the series, be sure to visit parts one, two, and three. And let me know if I can help you.

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