(Past illustrations) Targeting a new market at a different pricing tier

(This past illustration describes something that I performed in my career, either for a Bredemarket client, for an employer, or as a volunteer. The entity for which I performed the work, or proposed to perform the work, is not listed for confidentiality reasons.)


A company wanted to enter a lower price tier with a product designed specifically for that price tier.

By علاء – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=57003347


For an early version of a product for this market, I created product requirements and demonstrated the product to prospective clients.

For a later version of a product for this market, I was in a different role, but I assisted by using county population as a proxy value to identify target customers for the new product. As the target requirements were modified, I adjusted the list of targeted counties accordingly.


The early product sold in limited quantities and was subsequently discontinued. (This pricing tier is in a challenging market.)

I do not know the status of the later product.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s