On negative engagement

One of the benefits of running Bredemarket is that I can try out all sorts of things which may be of benefit to my clients in the future. For example, not only have I acquired SEVERAL ADDITIONAL HOURS of CRM administration experience, but I also took out a small Facebook ad this week. In retrospect, the ad was too dense with text, but it’s a start.

When you take out a Facebook ad, you can set parameters for the audience that you want to reach, and you can also specify your priority. In my case, I wanted to target small businesses in the Ontario, California area (a possible market for Bredemarket’s writing services), and I set a priority of engagement.

As of today the ad is still running on both Facebook and Instagram, and I’m getting some engagement on both platforms.

In fact, Facebook recently informed me that I received some comment engagement on Facebook. So I went to view the engagement.

Now I know that Facebook counts this as an engagement, but I made the decision to NOT pursue the commenter as a potential Bredemarket client.

By the way, the one like on that comment is from me.


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