How to reach Bredemarket via Volley

So I returned to something that I started over a year ago. It’s something that allowed me to preach (again) how asynchronous communications can be wonderful.

By Plugwash at en.wikipedia. – Transferred from en.wikipedia, Public Domain,

The benefits of asynchronous communication

Wednesday night’s OC SPARK meeting was devoted to navigating business problems during a pandemic, or during any other time. One of the issues raised was the need to save time. Specifically: how do you get project start information from potential clients as quickly as possible so that you can start creating a solution for them? (In other words, how do you move forward to billable time?)

I like to meet with my potential clients to discuss their needs. Those meetings usually go well; an agenda helps, and I have a handy-dandy form that helps me capture the client’s needs as quickly as possible.

But there are times when client meetings do not go as smoothly. In those cases, the client may spend hours and hours explaining what they want, which takes time.

But what if the client communications were pre-recorded, so that rather than sitting in a meeting to listen to them, you could listen to then whenever you wanted?

And what if those recordings allowed playback at faster speeds, and moving forward and back through the recording? If you can do this, then a 30 minute recording can be consumed much more quickly.

And if you could then record your response, which the client could again listen to at any time (at any speed, skipping the boring parts), you could both benefit from this.

Now there ARE times when you both need to be talking to each other at the same time. Weddings come to mind. You don’t want one party to say “I do” and have to wait hours or days for the other party to say “I do” also. (Although proxy marriages can be an option when one of the couple is in the military and deployed. But I digress.)

But in many instances, asynchronous communication is more effective and fits the bill.

The Volley App solution

Some time ago, I downloaded the Volley App after it was released.

Volley includes the features that I listed above: asynchronous communication, playback at multiple speeds, and the ability to move forward and backward in the pre-recorded video.

Of course, one thing about using the Volley app is that the other person needs to have some level of access to Volley. This is understandable; in 1921 if you had a phone but your brother didn’t, you weren’t going to be able to call your brother on the phone.

And since I didn’t know anyone else who used Volley (other than the “Hello Volley” people), I never really used it for any consequential purpose.

So here’s how you can contact me on Volley

Going back to the OC SPARK meeting, I mentioned the Volley app as a possible time-saving solution via its asynchronous communication feature. This prompted me to revisit my own Volley account and figure out how Volley users could contact me.

They can do so via the URL (Ah, another page not visited by TinEye.)

In the picture above, you can see that big button that says “Talk to John on Volley.”

But there’s a catch.

You have to set up a Volley account first.

I didn’t go through the setup process since I already have a Volley account, but it looks like people with existing Google and LinkedIn accounts can speed the account setup process.

Of course, if you already have a Volley account, you don’t need to create one.

So either way, if you want to send me a Volley, feel free to go to to do so.

And I’ll respond.

When I have time.

A love letter to a competitor?

There are different ways in which a company can position itself against its competitors. No one way is right; the company has to choose its own method.

On one extreme, the company could simply refuse to mention the competitors at all. In this case, the company would market its claimed superiority solely based upon its own merits, without comparing against others.

On the other extreme, the company could trash its competitors. I don’t need to find examples of that; we already know them. (I personally abhor this method, because it doesn’t reflect well on the company doing the trashing.)

Between these two extremes, a company can state its own merits and, without trashing the competition, claim its superiority by comparison.

For example, a company could write a love letter to its competitors.


As in “Welcome, IBM. Seriously.” The famous ad that Apple ran when IBM entered the personal computer market.

By Rama & Musée Bolo – File:IBM_PC-IMG_7271.jpg, CC BY-SA 2.0 fr,

But I have a more recent example.

If you are following the Bredemarket LinkedIn page (you ARE following the Bredemarket LinkedIn page, aren’t you?), you’ve seen a couple of recent mentions of the company Volley. The company is planning to release a new communications app that it claims will improve communication over all of the other communications apps.

In that vein, Volley’s CEO Josh Little wrote a “love letter” to Slack entitled “Dear Slack, You haven’t solved the problem…” It starts off in a positive tone.

First off, thank you for trying. It was a valiant effort and someone needed to take a solid stab at the problem. Our hats are off. You’ve built a great piece of technology and a faster horse.

But after that, the rest of Little’s article gently explains how Slack’s solution hasn’t really solved the inherent problem. (TL;DR Little asserts that Slack’s emphasis on text does not provide a complete communications solution, and ends up with people devoting MORE time to using Slack.)

Little ends the article by asserting what Volley will be. Because the app is not yet released, we can not see for ourselves what the app does. So Little creates a picture of Volley as occupying the middle position between Slack (text-based asynchronous communication) and Zoom (conversation-based synchronous communication). Volley occupies the “conversation-based asynchronous communication” position, and claims to include features that will actually REDUCE the time that people spend on Volley, rather than having Volley become yet another time sink in our collection of time sinks. For example, communications from others can be played back at 2x (or 1.5x) speed, reducing the amount of time needed to consume the content.

I’m not saying that marketers have to be like Volley, or that marketers have to be like Steve Jobs 1.0 Apple, or that marketers have to be like Steve Jobs 2.0 Apple.

A company needs to adopt its own tone for addressing its competitors. And everyone communicating on behalf of the company, from the CEO to the factory worker, should ideally adopt the same tone.