I previously wrote about how marketers can navigate the “time of uncertainty,” including three suggested tips:
- De-emphasize long term planning
- Expect the unexpected
- Move quickly
In short, agile to the extreme.
But writers aren’t the only ones faced with uncertainty.
If these anonymous survey results are to be believed, despair is setting in among…oil company executives.
Yes, oil company executives. I keep on hearing ads for some TV show that imply that the oil industry is invincible. Um…ask John Connally.
Survey says
Back to the survey, conducted by the ultra libtards at the Federal Reserve Bank of Dallas.
“Uncertainty around everything has sharply risen during the past quarter,” another executive said. “Planning for new development is extremely difficult right now due to the uncertainty around steel-based products.”
But what of the politicians in high places who are pro-oil (well, except when they promote a certain woke electric car) and are doing everything they can to encourage oil production?
“The threat of $50 oil prices by the administration has caused our firm to reduce its 2025 and 2026 capital expenditures,” an executive said. “‘Drill, baby, drill’ does not work with $50 per barrel oil. Rigs will get dropped, employment in the oil industry will decrease, and U.S. oil production will decline as it did during COVID-19.”
I wonder if one of my old employers is still conducting its three year planning exercises.
Bredemarket 