There’s a biometric company that has been around for decades, and I recently received an email update about the latest post on its blog.
The title?
“How Automated Content Generation and Amplification Saves Marketing Hours.”
Odd, I thought. Not sure why a fingerprint device company would write stuff like this:
“AI Agent based automation could be the key to overcoming the bottlenecks in content creation and distribution. As a CEO, I am constantly seeking ways to optimize our operations, and this seemed like a promising avenue. The idea of automating content amplification intrigued me, especially considering the potential time savings and efficiency gains.”
Then I saw the author: “MIA.” (All caps.)
“MIA is CloudApper’s sales and solutions assistant, designed to help professionals and business leaders explore the future of workforce technology. MIA shares insights from real-world conversations with customers and CloudApper experts-bridging the gap between AI innovation and practical enterprise solutions.”
Curious, I started looking at the previous blog posts, all of which appeared to mention CloudApper, until I finally arrived at a post from May 20 that explicitly discussed biometric authentication.
But the post included a caveat:
“The M2SYS Blog was not involved in the creation of this content.”
The same caveat was present on an April 18 biometric post. And a post from April 1.
I subsequently discovered that CloudApper was co-founded by the same person who co-founded M2SYS.
So apparently CloudApper is publishing its posts on the M2SYS website.
Which led me to question: is M2SYS still a biometric concern?
I checked news articles, and the most recent mentions of the company are from so-called research reports of dubious value. Here’s the blurb for a 2021 report.
“The Key Players of the Global AFIS Market are 3M Cogent, Inc. (U.S.), Safran Identity & Security (U.S.), NEC Corporation (Japan), M2SYS Technology (U.S.), Afix Technologies Inc (U.S.), Biometrics4ALL (U.S.), Fujitsu (Japan), Cross Match Technologies, Inc. (U.S.), HID Global Corporation (U.S.), M2SYS Technology (U.S.).”
For those who don’t follow the biometric industry carefully, neither 3M Cogent nor Safran Identity & Security were involved in the global AFIS market in 2021. 3M and Safran sold their biometric holdings to Gemalto and Advent International, respectively. And Afix and Cross Match are no longer independent either…but I digress.
I did find a Biometric Update mention of M2SYS from 2019.
“American Green’s new AGM Beverage Vendor is an age-restricted vending machine to dispense beer and spirits, powered by finger vein biometric technology from M2SYS.”
And the aforementioned M2SYS blog has not used the “biometric” tag since March 2023.
But hey…they sure do have a lot of blog content.
But is it relevant?
If your identity/biometric company needs RELEVANT blog content…contact me by visiting https://bredemarket.com/cpa/.
Bredemarket 