I’ve talked about focus a ton in the Bredemarket blog, and it turns out the Product Marketing Alliance agrees with me.
“[Product marketers are] told to be data-led, technical, commercial, and customer-obsessed—all while moving at lightning speed. Someone in your company likely thinks you own everything from win rates and pipeline to product roadmaps and internal comms. But the best PMMs don’t try to be everything for everyone.”
However, it’s tough to maintain focus when prospects, or employers, are looking for ways to save money.
Once I applied for a product marketing position in which the job description talked solely about product marketing.
- The interview went fine…for the first five minutes.
- Then the interviewer asked about my experience in leading demand generation programs, and my experience in leading analyst relations programs.
- While I’ve contributed to such programs at Motorola, Incode, and some of my Bredemarket clients, I’ve never actually led these programs.
- The interview ended five minutes later.
(Incidentally, if the job description had actually stated that experience running demand generation and analyst relations was required, the interviewer would have saved a lot of time. Me also.)
So no, Bredemarket won’t run your account-based marketing (ABM) program to market your products…but I’ll ensure you have the customer-focused benefit statements to ensure ABM success.
After all, I know what to ask.
So if Bredemarket can help you with product-focused strategy and content for demand generation, account-based marketing, or analyst relations, talk to me.
Opening image: By Marek Slusarczyk, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=108924712.
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