So I’ve been testing LinkedIn collaborative posts, and it’s potentially a powerful partner marketing tool.
At present I can only initiate a collaboration from my personal LinkedIn account, but I have already collaborated with several of my LinkedIn pages, including Bredemarket, Bredemarket Technology Firm Services, and Bredebot. (No identity or IE collaborative love yet.)
Why collaborative pages? Here is part of what Bredebot said:
“When John draft-publishes a post and hits ‘Add Collaborators,’ the invitees accept, and boom—the post automatically pops up on everyone’s profile feeds. Everyone’s name sits proudly at the top, and all the engagement, likes, and comments are pooled into one shared spot. It turns basic cross-promotion into genuine co-branding.”
Then he started talking about wildebeests, as he usually does.
And the post displays on all the collaborator feeds, although the appearance varies. As this video shows.
As I say in the video, when your LinkedIn account or page gets collaboration…use it!
