Data Labelers Gonna Label, and Class Action Lawyers Gonna Lawyer

On Wednesday, I described how Meta’s Kenyan data labelers ended up watching explicit videos from people who presumably didn’t know that smart glasses were recording their activity.

To no one’s surprise, class action lawyers are now involved.

“In the newly filed complaint, plaintiffs Gina Bartone of New Jersey and Mateo Canu of California, represented by the public interest-focused Clarkson Law Firm, allege that Meta violated privacy laws and engaged in false advertising.

“The complaint alleges that the Meta AI smart glasses are advertised using promises like “designed for privacy, controlled by you,” and “built for your privacy,” which might not lead customers to assume their glasses’ footage, including intimate moments, was being watched by overseas workers. The plaintiffs believed Meta’s marketing and said they saw no disclaimer or information that contradicted the advertised privacy protections.”

So what does Meta say?

“Clear, easy device and app settings help you manage your information, giving you control over what content you choose to share with others, and when.”

Except that according to Clarkson, people can’t opt out of the data labeling process.

This could get very revealing.

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