Gartner’s article “Latest Hype Cycle for Artificial Intelligence Goes Beyond GenAI” was written in July 2025, but even many months later it’s still illustrative. At the time, author Haritha Khandabattu said the following:
“…GenAI enters the Trough of Disillusionment as organizations gain understanding of its potential and limits.
“AI leaders continue to face challenges when it comes to proving GenAI’s value to the business. Despite an average spend of $1.9 million on GenAI initiatives in 2024, less than 30% of AI leaders report their CEOs are happy with AI investment return. Low-maturity organizations have trouble identifying suitable use cases and exhibit unrealistic expectations for initiatives. Mature organizations, meanwhile, struggle to find skilled professionals and instill GenAI literacy.”
To see and download Gartner’s pretty pictures, go to the article.
Since the article was published, IBM has tripled entry-level hiring rather than assume that generative AI can perform ALL entry-level jobs.
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