Product Marketing: Strategic or Tactical? Yes.

I tend to load my Bredemarket blog posts with a ton of outbound links, and if you didn’t look at my 7am post carefully, you may have missed one.

Tamara Grominsky recently wrote “The Operator,” or Why the strategic vs tactical PMM debate is a false choice.

One brief excerpt:

“If you’re only doing strategy, sitting in your ivory tower designing the future without grounding it in reality, you’re going to be out of touch….But it’s equally true that if you’re stuck in pure execution mode, you could be executing brilliantly on the wrong things.”

Now read the rest.