Now that I’ve announced this on LinkedIn, I can announce it here.
Before this week, if I wanted to refer people to what I have written about product marketing, I would have to provide the link to the product marketing tag. Which is a massive brain dump of everything.
This week, I created a curated view of Bredemarket’s product marketing content with a Product Marketing information page, similar to my other information pages.
Since these information pages also allow a preface, I also took a crack at defining what product marketing is.
“[Y]ou’re telling stories to bridge the gap between your product and your hungry prospect.”
That’s it. Although in retrospect I probably should have said “telling narratives.”
Well, I provided another definition. Here are my four essential elements of product marketing:
- Product marketing strategy.
- Product marketing environment.
- Product marketing content.
- Product marketing performance.
Why make things complex?
And of course if you’re interested in BIOMETRIC product marketing, you can continue to visit my biometric product marketing expert page.
Bredemarket 