Both product marketing consultants and product marketing employees alike don’t always see the results of the content they create.
But there’s a definite difference between the visibility of external-facing content and internal-facing content.
I’ve created both types of content, both at Bredemarket and as a corporate employee. And I’ve seen this difference.
- External-facing content is usually visible to its creator. When I wrote a blog post for Incode, or when I write an article or newsletter for a Bredemarket client, by definition I can see the final result. The exceptions to this are unusual and rare.
- The visibility of internal-facing content varies, with employees seeing more internal facing content then consultants. When I prepared the internal presentation “How MorphoTrust Came To Be” for my department at MorphoTrak I obviously saw it. But if I prepare snippets to incorporate into an internal presentation for a Bredemarket client, I may or may not see the final result.
In many cases, consultants toss their content over a virtual wall, where the client does with it what they will. After all, they paid for the content and can do what they want.
What if you need a partner?
But what if a client requires someone who is more integrated into the company’s operations? Or embedded into the company?
This is why I offer the Bredemarket 4444 Partner Retainer, if you need to embed me into your operations while still providing you with budget predictability.
If you elect to contract with Bredemarket as an embedded partner in your organization via the Bredemarket 4444 Partner Retainer, then:
- Bredemarket can create any content you need—blogs, case studies / testimonials, data sheets, e-books, proposals, social media posts / Xs (or whatever tweets are called today), white papers, or anything—within the hours alloted in the partner retainer contract.
- The length is at your discretion. 288 characters? I’m on it. 50 pages? I’m on it.
- How do you want to handle kickoffs, reviews, and status calls? It’s entirely up to you.
How does the Bredemarket 4444 Partner Retainer work?
- Prepaid base hours: The partner retainer contract between you and Bredemarket specifies the maximum number of hours for the following calendar month. This provides predictable costs, and maximum flexibility in how you use Bredemarket to create your content.
- Additional hours: Any additional hours above the maximum are billed at Bredemarket’s standard hourly rate.
- Deliverable format: Unless agreed otherwise in advance, Microsoft Word docx including callouts, hyperlinks, key words, hashtags.
If this interests you, schedule a free meeting with me to discuss your needs.
Unless you’d rather drive a truck.
Bredemarket 