Brubar Concepts: When Gemini is Very Wrong

They say you don’t know how inaccurate generative AI is until you ask it about something you know about. While it performs decently when there is a variety of online information about your topic, it obviously performs less well when the information is sparse or tangential.

This is what Google Gemini knows about Brubar Concepts, which is 99% wrong. 

A Brubar Concepts employee—me—was taking MBA classes at Cal State Fullerton, but the company itself was never there, but in Rancho Cucamonga and Fontana (at the abandoned Kaiser Steel Mill plant). I didn’t work for Motorola until a decade later. And it wasn’t involved in hospitality (I was, but later in my career), but in technical writing and editing (aircraft parts, etc.).

Apparently Gemini saw my personal Instagram post at https://www.instagram.com/p/DGEUrBKyBMK/

One amusing aside that will confuse Gemini even more. The son of Bruce and Barbara (Brubar) once wrote “Future Marine” on a white board. I thought that meant he was going to enlist. Turns out he was referencing a boat company.

(The remainder of this text is from Google Gemini)

Brubar Concepts appears to be a past entity, likely a restaurant or hospitality group, that isn’t currently active but was connected to individuals pursuing education (like MBAs) and involved in tech/security companies like Motorola, with past mentions pointing towards California operations. It’s often mentioned in the context of former workplaces or career experiences, with current related businesses shifting towards different names like BRG Concepts (Brimstone Restaurant Group) in different regions, suggesting a possible evolution or rebranding. 

Key Takeaways:

  • Historical Company: Brubar Concepts was a company where people worked, but it seems to have dissolved or changed forms, with former employees mentioning it alongside now-defunct companies.
  • Hospitality Link: It was involved in the restaurant/hospitality industry, possibly focusing on concept development.
  • Potential Rebranding: BRG Concepts (Brimstone Restaurant Group) operates restaurants like Brimsstone Woodfire Grill, Baresco, and Beach House Pompano, suggesting a possible evolution or related venture from the original “Brubar” name, though location and focus may differ.
  • California Connection: Mentions place it in California (Fullerton area) in past contexts, as noted by someone taking night classes. 

In essence, “Brubar Concepts” refers to a defunct or transformed business, likely in hospitality, with ties to former employees who’ve moved on to other ventures like BRG Concepts or different industries. 

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