I frequently refer to myself as the “biometric product marketing expert”…and my expertise has been verified multiple times by independent entities.
For those who don’t know, there are a number of companies that put experts in touch with investors to provide insights. There are very strict rules governing these conversations: for example, experts are strictly prohibited from revealing confidential information. But in the end the investors receive insights, and the experts receive a small renumeration for their time.
For obvious reasons I can’t talk much about it, but I have participated in these conversations with multiple investors.
There are multiple entities that arrange these conversations, but the process usually works like this.
- The entity approaches you and says they have an expert opportunity to talk about a particular topic.
- You answer questions concerning your knowledge about the topic.
- You agree to confidentiality, non-disclosure, and other critical terms.
- The entity gets back to you and says the opportunity won’t happen.
Yes, that’s the usual process, at least in my experience.
But occasionally you DO succeed in booking a meeting, provide your expertise, and get paid as a result.
Over the last few years I have successfully participated in multiple meetings arranged by two of these entities.
But I recently was approached by a third entity, and the email went something like this.
“Hey, I’m Jim-Bob Jones with KnowledgeRUs. I saw your LinkedIn profile, and I believe KnowledgeRUs could use you as an expert to discuss Green Widgets. Can we talk about this?”
So it appears that Jim-Bob saw my LinkedIn profile…but appeared to be completely unaware that KnowledgeRUs has approached me before. I don’t know why he didn’t research any previous interactions between KnowledgeRUs and me, but it obviously wasn’t critically important for him to do so.
If Jim-Bob had performed his research, he would have realized that KnowledgeRUs has approached me.
Multiple times.
All resulting in…nothing.
So I had a choice:
- Do I talk to Jim-Bob and spend one or more hours going through the process again, with the likelihood that I’d be rejected again?
- Or do I instead spend my time providing services to Bredemarket clients, or perhaps to one of the entities that HAS provided expert consultations for me?
In the end I chose the latter.
Because I can provide my biometric product marketing expertise much more effectively when I work directly with you.
Talk to me if I can help you.
Bredemarket 