The California Privacy Folks Have Executed a Cool Rebrand

I previously discussed the alphabet soup that infests California privacy efforts.

“Before launching into these regulatory changes, remember that the CCPA is the California Consumer Privacy Act, while the CPPA is the California Privacy Protection Agency. (There’s also a CPRA, the California Privacy Rights Act.)”

Well, one of the entities, the agency (CPPA), is trying to extricate itself and differentiate and be cool and stuff.

“The California Privacy Protection Agency has chosen the new public-facing name of CalPrivacy. The name underscores the agency’s commitment to operationalizing privacy rights and delivering clear, consumer-friendly guidance to all Californians.”

Like…cool.

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