This post includes an unprecedented level of name-dropping. As can be expected in a post on the positive effects of a blogging cadence, I mention Robert Scoble and Shel Israel. But I also mention Loren Feldman, Neil Patel, me, Bredebot, Roland Fournier, and Dean Nicolls.
So let’s begin.
Ever read the book Naked Conversations?
I never have, but I imagined that it went something like this.
Robert: I’m naked.
Shel: I’m naked too.
Robert: Let’s talk.
(An aside for those who are fans of repurposing content: the dialog itself was adapted from a comment of mine on a Loren Feldman short.)
Actually, the book isn’t like that, the famous (and patented) shower picture to the contrary.
Here’s the synopsis of Naked Conversations:
“According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.”
Of course, the book was written in 2006. And therefore we know it’s no longer valid in 2025, and that blogging is dead.
Or is it?
Neil Patel on blogging effects on SEO, LLM visibility, and revenue
Neil Patel’s NP Digital just completed a study of companies that blog vs. companies that don’t.
And the companies that blog saw an 18.2% decline over 12 months in SEO traffic.
But the companies that don’t blog saw a 39.7% decline in SEO traffic over that same period.
So while SEO traffic is declining, blogging helps mitigate the decline.
Not that you care about SEO. That’s old school. LLM traffic is what you want to optimize these days. And the companies that don’t blog saw a 12-month increase of 6.5% in LLM traffic.
But…the companies that do blog saw an 85.8% LLM traffic increase.
And as for revenue growth…well, you’ll have to read the article for that. Or just look at Neil’s pretty picture.
But why is blogging so beneficial to SEO traffic, and LLM traffic, and revenue?
“The stark contrast in outcomes suggests that search engines and AI systems are increasingly prioritizing recently updated, actively maintained content sources over static websites….
“The 85.8% increase in LLM traffic correlates with AI systems preferring sources that demonstrate ongoing expertise and current knowledge, not just historical authority.”
Bredemarket’s blogging cadence
Bredemarket (well, with Bredebot’s help) has successfully maintained a daily blogging cadence for the last several months now. Since late March, as a matter of fact.
Along with nearly-daily cadences on many of Bredemarket’s social channels, this has increased Bredemarket’s SEO and LLM presence.
And it may yield comparable revenue impacts.
Increase your blogging cadence for visibility and revenue
Especially from those companies that haven’t blogged in months or years, and are just now beginning to realize how this hurts them.
And how Bredemarket can help.
Talk to me if you want to kick your blogging into high gear and attract prospects. After all, Bredemarket creates content.
Bredemarket 
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