On Saturday I was performing some Bredemarket work that required me to reference negative emotions. The emotions felt by people before they employed the wonder product.
I came up with six negative pre-solution emotions, although there are undoubtedly more.
- Anger
- Anxiety
- Disappointment
- Fear
- Frustration
- Shame
What emotions capture your prospects before they acquire your solution?
And what emotions capture them afterwards?
Bredemarket 