The perfect is the enemy of the good, and I proved that today by creating a video…and then another one…and then another one.
I planned to write on GoFundMe “helper” scammers, ways to detect scammers, and ways to flush out scammers via a honeypot: a post prominently featuring the word “GoFundMe.”
So I created a video.
After posting that video I decided it was too long and created a shorter version.
You’ve never seen this before…because just before I was going to post that video I decided it was too long and edited it further.
I went ahead and posted that third version, leaving the first version active.
And for all I know I will create a fourth version.
But the first and third versions are out there, secret salesperson-ing for me. Now.
And I don’t know whether the first or third video is better. My intuition tells me the third one is better, but maybe the prospects will prefer the first version. Or the second one, which almost never saw the light of day.
Which one do you prefer? Tell me in the comments.
The unavoidable call to action
You know, all this iterating teaches us a lot about B2B sales.
I know some marketing leaders who are afraid to post anything, waiting for the perfect moment.
They’re still waiting.
Don’t let your competitors steal your prospects from you while you delay. Bredemarket can help. Book a free meeting with me: https://bredemarket.com/mark/
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