It’s a Deepfake…World

Remember the Church Lady’s saying, “Well how convenient“?

People weren’t laughing at Joel R. McConvey when he reminded us of a different saying:

“In Silicon Valley parlance, ‘create the problem, sell the solution.'”

Joel R. McConvey’s “tale of two platforms”

McConvey was referring to two different Sam Altman investments. One, OpenAI’s newly-released Sora 2, amounts to a deepfake “slop machine” that is flooding our online, um, world in fakery. This concerns many, including SAG-AFTRA president Sean Astin. He doesn’t want his union members to lose their jobs to the Tilly Norwoods out there.

The deepfake “sea of slop” was created by Google Gemini.

If only there were a way to tell the human content from the non-person entity (NPE) content. Another Sam Altman investment, World (formerly Worldcoin), just happens to provide a solution to humanness detection.

“What if we could reduce the efficacy of deepfakes? Proof of human technology provides a promising tool. By establishing cryptographic proof that you’re interacting with a real, unique human, this technology addresses the root of the problem. It doesn’t try to determine if content is fake; it ensures the source is real from the start.”

Google Gemini. Not an accurate depiction of the Orb, but it’s really cool.

All credit to McConvey for tying these differing Altman efforts together in his Biometric Update article.

World is not enough

But World’s solution is partial at best.

As I’ve said before, proof of humanness is only half the battle. Even if you’ve detected humanness, some humans are capable of their own slop, and to solve the human slop problem you need to prove WHICH human is responsible for something.

Which is something decidedly outside of World’s mission.

But is it part of YOUR company’s mission? Talk to Bredemarket about getting your anti-fraud message out there: https://bredemarket.com/mark/

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