I am a fan of song mashups…when they’re done right. Such as Mike Jones vs. the Cure in “Mr. Jones in a Forest.” Or a recent discovery of mine, Blondie vs. the Doors in “Rapture Riders.”
At their best, song mashups attract the hungry people for each component song and bring them together to appreciate the whole.
And in this case there IS a lesson for B2B marketing. While most marketers prefer emphasizing a single uncluttered message, a well-structured marketing mashup can be powerful. Take Tide and Bud Light.
By the way, I’m also a fan of shreds, such as “I Get Around.” But I haven’t found a B2B marketing lesson in shreds yet.
Bredemarket 