IB360° Product Marketing Must Address as Many Target Audiences as A Spartanburg Buffet

(Imagen 4)

On Wednesday, in the process of explaining how B2B product marketers must address multiple “hungry people” (target audiences), I described the Bacchanal Buffet at Caesars Palace in Las Vegas, Nevada.

But buffets are not confined to Las Vegas.

I have not visited Spartanburg, South Carolina in decades. When my family was making regular drives from Virginia to Alabama, it was years before I learned how to spell “AFIS.” Yet I know that it has at least one good buffet serving multiple types of hungry people.

Not hungry for food.

Hungry for biometric software.

And no, I’m not talking about DataWorks Plus. They’re in Greenville.

But if you head east to Spartanburg, you’ll arrive at the headquarters of Integrated Biometrics, the company that just launched the IB360° software for partners and integrators.

But if you look at the IB360 web page, you’ll see that the various partners and integrators have different needs for software solutions. For example, here’s Integrated Biometrics’ messaging for hardware integrators:

“If you build with devices like fingerprint scanners or facial recognition cameras, IB360° helps you showcase your hardware’s full potential. Integrate quickly with modular licensing, create recurring revenue, and reduce reliance on external suppliers. Address multiple use cases with automated syncing and tight integration with Integrated Biometrics’ sensors.”

But software integerators and systems integrators have different needs than hardware integrators. You can view these on the web page.

Or you can download the appropriate brochure for your needs from the “Documents & Downloads” section at the bottom of the page.