Continuing going through the points of my September 4 post and its analysis from Google Gemini. Here’s a small portion of it:
Here is a list of psychographic characteristics of your most likely buyer, the marketing leader at an identity, biometrics, or technology firm. These characteristics go beyond simple demographics and aim to uncover their motivations, challenges, and attitudes….
Driven by Urgency: They are often facing deadlines and a “need it yesterday” mentality. They have projects to complete, campaigns to launch, and are looking for a reliable partner who can jump in and deliver high-quality work quickly and efficiently.
One observation: if you are driven by urgency, then you are a rare breed. Too many of my conversations sound like this:
Me: When do you want this?
CMO: As soon as possible.
Me: Good, can we meet at 7:00 am Pacific tomorrow to set up the parameters?
CMO: Maybe the week after next, if I don’t have any conflicts.
I promise you that I can meet your urgency. As I like to say, I ask, then I act.
Once we’ve “set up the parameters,” I can run with them and create something for you. Short material in three days or less, longer material in seven days or less.
And then you provide your feedback in the same timeframe. Since you’re driven by urgency, I won’t have to wait a month of two for your comments.
Now let’s measure your drive for urgency. Are you going to schedule a free meeting with me this afternoon, or are you going to schedule it right now?
