CMO Justine Lewis explained the thought behind the rebranding.
The new element:
“The new Sophos logo nods to our history, but it’s reimagined with a shield that represents our defense against cyberattacks. Inside that shield lives the dual strength of Sophos: AI-native technology and world-class human expertise. Together, they create unmatched defense that adapts as fast as threats evolve.”
Oh, and the consultation:
“Our partners are core to our success, and their feedback on the rebrand has been energizing…”
My bet is that Sophos will not have to withdraw this logo, like another logo change that was recently reversed.
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