Cracker Barrel (Lack of) Differentiation Part 2

Cracker Barrel’s homogenization is costing the company real money.

I previously discussed their removal of old-times decor from their restaurants.

But now they’re going all out.

For decades, Cracker Barrel has used this logo.

But I guess that isn’t “relevant,” so the company unveiled a new logo.

As someone noted on social media, the new logo removes the barrel and the…well, I shouldn’t go there.

So how did this attempt at relevancy play? According to CBS News, not well.

“Shares of Cracker Barrel fell as much as $8.74, or almost 15%, in Thursday trading, shaving as much as $194.6 million from the company’s market value. The stock regained some ground in early afternoon trading, with shares down $8.19, or 13.9%, to $50.84.”

Don’t mess with a good thing.