Marketers, have you ever used someone else’s marketing as an opportunity to market your own solution?
I’ll confess that I’m haunting online conversations about the Kettering Chick-fil-A age assurance issue and adding a technical spin to the conversations.
But I’m not the only one doing this.
I admire the effort of this person who recently emailed me:
“Hi John,
“Your recent post about the 22 types of content product marketers create caught my eye. It echoes what we’ve been seeing with global teams – managing diverse content across borders can be as complex as handling cross-border payroll.”
The emailer then launched into a pitch for his cross-border payroll solution.
While I give the emailer an A+ for effort, the emailer didn’t do his research on his prospect. His prospect, me:
- Focuses his business on the U.S. (with one exception that you may have seen me mention).
- Is a sole proprietor, and therefore does not handle payroll in any country.
Good effort though, even though I’m not one of the emailer’s hungry people (target audience).
And if you want to know about the 22 types of content product marketers create, NOW ENDORSED BY A CROSS-BORDER PAYROLL EXPERT, read my post here.
Bredemarket 