The experts who do NOT recommend letting ChstGPT run your marketing program DO recommend projecting authenticity in your communications.
But some prospects don’t like authenticity because it is too real and not “professional.”
I’ve alluded to the story of a group of people that knew me well. But of that group, only two felt moved to subscribe to the Bredemarket Instagram account. And one of those two subsequently unsubscribed.
Maybe the wildebeests were the problem.
The problem with people knowing you well is that they know you well…and know the wildebeests more than they want to. And when someone is focused on important business information, one wombat may be one wombat too many.
But not one koala. They have fingerprints, after all.
The lesson learned from this group?
When selecting your target audience, don’t market to satiated people.
Bredemarket 