(Imagen 4)
Do I deserve to be called out for that last post?
As a reminder, I said:
“But if I could offer a marketing word of advice to TPRM firms, the “we are better than legacy TPRM firms” message has jumped the shark. EVERYONE is better than legacy TPRM firms these days; you are nothing new. No one is completely manual any more. It’s like comparing a Tesla to a bicycle. Or any basketball team to the Washington Generals.”
But has my own messaging jumped the shark?
Such as my oft-repeated claim that some firms aren’t creating current content…and therefore need my help?
Who are these mythical companies?
- Certainly not SAFE, which definitely has current content, including (as I write this) a July 16 blog post.
- And SAFE’s competitor VISO TRUST posted on July 17.
- Bitsight? July 22.
- UpGuard? July 8.
- Vanta? July 21.
But then I ran into one (TO) that last blogged on June 18.
And another (AD) that last blogged on June 4.
And another (HM) that last blogged on March 24.
And there are probably others that haven’t blogged in 2025…but I haven’t heard about them.
If you’re a TPRM or other technology firm, Bredemarket can help you generate content. Assuming you want people to know about you. Contact me.
Bredemarket 