Now it can be told.
Bredemarket hasn’t used paid advertising in years, but I recently ran a small ad for 4 days using Blaze, as offered by WordPress.
Even though Blaze was too broad for me to accurately specify my target audience.
- Because most U.S. viewers in the categories “Technology, Science & Education, [and] Business & Careers” on WordPress and Tumblr are NOT interested in learning about a biometric product marketing expert.
- Blaze wouldn’t let me target the ad to “Identity/Biometric Marketing Leaders Only.”
So what were the final results?
- People reached (including Tumblr): 29,319
- Clicks: 92
- Video views (including those outside campaign during the 4 day period): 2
- Biometric product marketing expert page views (including those outside campaign): 2
- Meetings booked on Bredemarket’s “CPA” page (the only metric that matters): 0
But this did give me some ideas, should I want to conduct a more targeted paid campaign in the future.
Or a more targeted organic campaign.
But let me ask you about your experience:
- What was your greatest paid advertising success?
- What was your greatest paid advertising “lesson learned”?
And no, I’m not tired of the video yet.
Bredemarket 