In a recent Content Marketing Institute webinar (REALLY recent: it’s still going on as I type this), co-presenter Brittany Bowen made the point that the case studies that content marketers produce help prove their worth.
- Bowen was speaking about content marketing employees who need to prove their worth to their own organization.
- But it also applies to organizations themselves who want to prove their worth to their prospects.
- And last but not least, it applies to marketing and writing content-proposal-analysis experts who want to prove their worth to prospect organizations.
Perhaps it’s time for Bredemarket to talk about case studies again. I haven’t discussed case studies in detail in many months.
And perhaps it’s time to reshare Bredemarket’s own case studies. Which were written in April 2023 (I was still at Incode, and only had six questions rather than seven) and desperately need an update.
If I can help you with case studies, contact me. https://bredemarket.com/cpa/
(Yes, this is a repurpose and expansion. Live the repurposing dream.)
Bredemarket 
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