I was recently updating my “biometric product marketing expert” page. Because if you haven’t heard, I am the biometric product marketing expert. There’s even a video and stuff.
In addition to becoming the biometric product marketing expert by studying the biometric modalities and non-biometric factors associated with a person…I’ve also studied the identification of non-person entities.
Bredemarket and Non-Person Entities
I started this study back on August 20, 2024, when I originally wrote about attribute-based access control.
Since then I’ve continued to write about NPEs.
A lot.
9 times during the second quarter of 2025 alone. I don’t know what got into me on April 9.
- (6/19/2025) HP Instant Ink Users and Identity: 1:1 Person-to-NPE Binding Isn’t Always Enough.
- (5/30/2025) Identity-Bound Non-Person Entities.
- (5/14/2025) Evading State Taxes: Non-Person Automotive Entities and Geolocation.
- (5/3/2025) N. P. E. Bredemarket is Live on Instagram.
- (4/9/2025) Unified.
- (4/9/2025) If Your Identity System Only Manages People, It Is Flawed.
- (4/9/2025) NPEs and Emotions.
- (4/3/2025) Another Take on NPEs and Security.
- (4/1/2025) You Can’t Prove that an International Mobile Equipment Identity (IMEI) Number is Unique.
And I’ve planned at least one more NPE post before the end of the month, possibly on Thursday.
Because as I previously said (on April 9, of course), if your identity system only manages people, it is flawed.
Now I’ll grant that I’m in the minority when I use the phrase “non-person entity.” The phrase “non-human identity” is much more popular.
But all your people and refrigerators know what I’m talking about.
So do I have to remake the 32 second video…again? This was the third go at it, after my second and first versions.
But you don’t want an NPE writing your content
Trust me. You don’t.
You want me.
Because I’m the…you know.
Schedule a free meeting with me to discuss your content needs.
Bredemarket 