Deepfake App Secret Purposes and Age Non-verification

It’s nearly impossible to battle a tidal wave.

CBS News recently reported on the attempts of Meta and others to remove advertisements for “nudify” apps from their platforms. The intent of these apps is to take pictures of existing people—for example, “Scarlett Johansson and Anne Hathaway”—and creating deepfake nudes based on the source material.

Two versions of “what does this app do”

But the apps may present their purposes differently when applying for Apple App Store and Google Play Store approval.

“The problem with apps is that they have this dual-use front where they present on the app store as a fun way to face swap, but then they are marketing on Meta as their primary purpose being nudification. So when these apps come up for review on the Apple or Google store, they don’t necessarily have the wherewithal to ban them.”

How old are you? If you say so

And there’s another problem. While the apps are marketed to adult men, their users extend beyond that.

“CBS News’ 60 Minutes reported on the lack of age verification on one of the most popular sites using artificial intelligence to generate fake nude photos of real people. 

“Despite visitors being told that they must be 18 or older to use the site…60 Minutes was able to immediately gain access to uploading photos once the user clicked “accept” on the age warning prompt, with no other age verification necessary.”

We’ve seen this so-called “age verification” before.

From another age-regulated industry.

But if whack-a-mole fighting against deepfake generators won’t work, what will?

I don’t have the answer. Even common sense won’t help here.

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