I think about deepfakes a lot. As the identity/biometric product marketing consultant at Bredemarket, it comes with the territory.
When I’m not researching how fraudsters perpetrate deepfake faces, deepfake voices, and other deepfake modalities via presentation attack detection (liveness detection) and injection attack detection…
…I’m researching and describing how Bredemarket’s clients and prospects develop innovative technologies to expose these deepfake fraudsters.
You can spend good money on deepfake-fighting industry solutions, and you can often realize a positive return on investment when purchasing these technologies.
But the best defense against these deepfakes isn’t some whiz bang technology.
It’s common sense.
- Would your CEO really call you at midnight to expedite an urgent financial transaction?
- Would that Amazon recruiter want to schedule a Zoom call right now?
If you receive an out-of-the-ordinary request, the first and most important thing to do is to take a deep breath.
A real CEO or recruiter would understand.
And…
…if your company offers a fraud-fighting solution to detect and defeat deepfakes, Bredemarket can help you market your solution. My content, proposal, and analysis offerings are at your service. Let’s talk: https://bredemarket.com/cpa/
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Bredemarket 
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