Defeating the Metabot to Share Whistic’s Survey Results

There are some things that I don’t bother to share in the Bredemarket blog, but instead just share to my socials.

This morning, I shared a story about the third-party risk management firm Whistic to LinkedIn’s Bredemarket Technology Firm Services page.

You can see an oft-used Bredemarket technique: rather than sharing everything from a third party (geddit?) article, I only share a bit of it, then encourage the reader to click on the link to see the rest of the content. Makes everybody happy. What could go wrong?

Then I shared the same story to Facebook’s Bredemarket Technology Firm Services page.

Or tried to.

First attempt to share to Facebook

Facebook removed the post, accusing me of using “misleading links or content to trick people.”

I’m so devious that even I couldn’t figure out what I did.

Until I re-read the post and noticed this parenthetical comment.

(And one more key finding. Read the article.)

Doesn’t seem like a trick to me, but I explicitly urged people to leave Facebook’s walled garden and read something.

I do this all the time—Facebook is the second most popular traffic source for Bredemarket, after Google—but apparently the way I did it in the Whistic post was a trick to Facebook’s readers.

Second attempt to share to Facebook

The solution was simple: repost the article WITHOUT the offensive parenthetical comment.

So I did.

And Facebook removed the post again.

This isn’t the first time Facebook has rejected content that other platforms accepted without question…including other Meta platforms such as Instagram, Threads, and WhatsApp.

I was this close to ceasing content sharing on Facebook altogether.

But then I had an idea.

Now I’m engaging in real trickery

If I am offending Zuck by using text to supposedly trick people into clicking on a link…

…what would happen if I ONLY posted a link with no text at all?

And rather than posting the text of interest in Facebook’s walled garden…

…I put the text of interest in the Bredemarket blog, along with the Whistic link that offended Facebook so much?

Then I could share it on character-limited platforms such as Threads and Bluesky.

You see the irony here. For a while I’ve strived to place social content natively on each platform. Now the platforms are forcing me to place the real content on a platform I control.

And the text would look something like this:

What I tried to say this morning

Every year, Whistic surveys hundreds of Risk-Management and Information Security leaders to understand the trends, challenges, and opportunities that are actively shaping the third-party risk management (TPRM) industry.

In 2025, the average company in our survey works with 286 vendors—up by 21% versus last year….That increased demand comes with increased risk.

[C]ompanies are spending more time, more money, and more resources on TPRM, but still not meeting their own risk standards or reducing security events. 

(And one more key finding. Read the article.)

https://www.whistic.com/resources/blog/2025-impact-report-takeaways