Steve Jobs Ruined “Shell Oil”

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Jobs and his danged calligraphy.

Back before Jobs co-founded Apple Computer, typing “71077345” into a dedicated calculator (with an “LCD” style typeface) and flipping it upside down showed a recognizable word. Isn’t that cool?

Now, hardly anyone has dedicated calculators, and the one on my smartphone has a “normal” typeface that ruins the trick.

Not the same.

And with Adobe Firefly creating typefaces now, the “SHELLOIL” days are a distant “let’s get you home Grandpa” memory.

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