WYSASOA

(Imagen 3)

A few of you may come away puzzled when I use the term “WYSASOA.”

I don’t understand this.

Isn’t it OBVIOUS that “WYSASOA” stands for “Why You Should Always Spell Out Acronyms”?

That’s pretty stupid, John, you’re saying. If you use acronyms and phrases without defining them, your readers are going to be confused and aren’t going to buy from you.

The counter-argument is that if you don’t know what WYSASOA means, then I probably don’t want to do business with you.

To a point, that’s true.

But why make it hard on yourself?

Perhaps someone doesn’t use WYSASOA, but does use EYA.

(pause)

“EYA” is “Explain Your Acronym.”

Do I have to spell out EVERYTHING to you?

Yes I do.