THINK.

I found a picture of a suited IBM worker from the 20th century who reminded me of Kraftwerk. So I created an Instagram reel.

Note the prominence of the word THINK. There’s a story behind that, of course, that is older than IBM itself. Thomas Watson (Sr.) first used the word at a 1911 sales conference of National Cash Register.

“The trouble with every one of us is that we don’t think enough. We don’t get paid for working with our feet — we get paid for working with our heads.”