For those who use the term…
What the heck IS a so-called “digital landscape?”
The word “landscape” suggests a physical environment, not a digital environment. Merriam-Webster specifically cites “natural inland scenery,” which even rules out the shoreline, much less a bunch of smartphone apps or SDKs jumbled together.
And how does a DIGITAL landscape evolve, rapidly or otherwise?
Now I’m not suggesting that you AVOID references to the “rapidly evolving digital landscape.” After all, if aspiring influencers and thought leaders use the term, your content needs to sound exactly like theirs. And this applies whether your thought leader is a person or an AI bot. Trust me on this.
Or perhaps you shouldn’t take my advice. Maybe the overuse of hack phrases is NOT a best-of-breed approach.
So why did I write this…
Because a particular respectable vendor began a Facebook post with the words “In today’s rapidly evolving digital landscape.”
And it shook me.
Was this a one-time slip up, or are readers EXPECTING companies to talk like this?
(Digital landscape image AI-generated by Google Gemini)
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