One of Bredemarket’s services is case study writing—I wrote a dozen case studies for one client alone.
But what is a case study? Here’s how HubSpot defines the purpose of a case study:
“In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they’re making a good choice.”
In short, case studies are wonderful buyer-facing content.
Normally.
One of my clients needed four case studies…that would NEVER be seen by a potential or actual buyer. They would ONLY be seen by internal staff.
Did I say “you’re doing it wrong”?
Definitely not.
After all, if case studies motivate external audiences, why not use them to motivate internal audiences?
(Suitcase image CC BY 4.0)
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