Marketing Identity Product Privacy

When marketing digital identity products secured by biometrics, emphasize that they are MORE secure and more private than their physical counterparts.

When you hand your physical driver’s license over to a sleazy bartender, they find out EVERYTHING about you, including your name, your birthdate, your driver’s license number, and even where you live.

When you use a digital mobile driver’s license, bartenders ONLY learn what they NEED to know—that you are over 21.

Image source: GET Group NA, https://apps.apple.com/us/app/get-mobile-verify/id1501552424

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