From Biometric Update:
Biometric security company Facewatch…is facing a lawsuit after its system wrongly flagged a 19-year-old girl as a shoplifter….(The girl) was shopping at Home Bargains in Manchester in February when staff confronted her and threw her out of the store…..’I have never stolen in my life and so I was confused, upset and humiliated to be labeled as a criminal in front of a whole shop of people,’ she said in a statement.
While Big Brother Watch and others are using this story to conclude that facial recognition is evil and no one should ever use it, the problem isn’t the technology. The problem is when the technology is misused.
- Were the Home Bargains staff trained in forensic face examination, so that they could confirm that the customer was the shoplifter? I doubt it.
- Even if they were forensically trained, did the Home Bargains staff follow accepted practices and use the face recognition results ONLY as an investigative lead, and seek other corroborating evidence to identify the girl as a shoplifter? I doubt it.
Again, the problem is NOT the technology. The problem is MISUSE of the technology—by this English store, by a certain chain of U.S. stores, and even by U.S. police agencies who fail to use facial recognition results solely as an investigative lead.
A prospect approached me some time ago to have Bredemarket help tell this story. However, the prospect has delayed moving forward with the project, and so their story has not yet been told.
Does YOUR firm have a story that you have failed to tell?
Bredemarket 