Buonasera • CC BY-SA 3.0
How can your productmarketing message cut through the fog and get results vs. your competitors’ me-too messaging?
Two tips when planning and creating content:
- When planning, the first question to ask is why. Once you know your product’s (or company’s) why, everything else just flows naturally.
- When creating, call your first draft 0.5. Don’t show it to anyone. Between draft 0.5 and draft 1, take the razor out and cut ruthlessly.
Bredemarket 
