A client is attending an in-person event and asked for advice on how to collect prospect leads at the event. (For awareness.)
Since I practice a mix of old school and new-school technologies, I’m suggesting the following:
- Create a landing page for the event with a form to collect the prospect’s name, email, and other essential information, and feed those names into the client’s customer relationship management (CRM) system.
- Create a printed sheet with a QR code leading to the landing page, have the prospect point their camera to the QR code, and then the prospect can enter their information directly from their phone.
There are many other ways to collect information, including specialized software and (really old school) business cards, but this way will work.
I wanted to demonstrate how to do this, but Bredemarket doesn’t have any in-person events on its calendar, and I don’t ask my prospects to sign up for my CRM.
But I DO ask my prospects to sign up for my mailing list.
So I created the form below.
Print it out and give it to your friends.
Bredemarket 