A note to those of you in the identity/biometrics industry.
Gartner has released a new report, “Emerging Tech: Security — How to Stay Relevant as an Identity Verification Vendor.” Because it’s better to be relevant than to be irrelevant.
When co-author Akif Khan promoted the report on LinkedIn, he made the following comment:
Identity verification (which Gartner defines as the ID-plus-selfie process) is arguably the topic that I get the most inquiry calls about, but I also cover >70 vendors in this space. My end-user clients struggle to differentiate between them, and as the market evolves, it will become tougher to stand out in the crowd.
From LinkedIn.
C. Maxine Most of Acuity Market Intelligence advocates a similar message about the need to stand out. She provides the following to her clients:
Innovate, differentiate, and outmaneuver the competition
From https://www.acuitymi.com/.
It is in the vendors’ interest to keep the identity market from becoming a commodity market. But how can vendors keep the market from becoming commoditized when (almost) everyone is sharing the exact same message?
- Why are you in business? To provide trust.
- What do you do? Trust stuff.
- How do you do this? Trust us.
If all the identity companies are peddling the exact same thing, the cheapest vendor wins.
Which is why certain vendors strive to do things differently.
And I’m here to help.
Are you ready to craft a message that looks just like everybody else? Well, I CAN’T help you with that.
Are you ready to craft your own message? Then let me tell you how Bredemarket CAN help you do this.
Bredemarket 