Plant sex. It’s difficult, because the stationary nature of flowers complicates sexual reproduction. But as you will see, the solution to the plant sex problem can also solve the marketing problem of your Inland Empire firm.
According to Let’s Talk Science:
Flowering plants reproduce sexually through a process called pollination. Flowers contain male sex organs called stamens and female sex organs called pistils. The anther is the part of the stamen that contains pollen. Pollen contains the male gametes. Pollen must be moved to a part of the pistil called the stigma for reproduction to take place.
From Let’s Talk Science.
Because flowers cannot cross-pollinate by themselves, they need to attract bees (or other insects) to help. So the flowers just bat their little flower eyes, and the excited bees take the pollen from one flower’s anther to another flower’s stigma/pistil.
Surprisingly, plant sex has EVERYTHING to do with your Inland Empire firm. Your firm is “a flower attracting bees.” So I’ll show you how your firm can attract the bees to spread your pollen and spawn results.
What is inbound marketing?
Now you don’t need to be like a flower and have an anther with pollen to attract prospects. The business equivalent of plant sex is inbound marketing. HubSpot defines inbound marketing as follows:
Creating tailored marketing experiences through valuable content is the core of an inbound marketing strategy that helps you drive customer engagement and growth.
From HubSpot.
Unlike outbound marketing in which your firm goes out and grabs the prospects (hopefully not literally) through trade shows or cold calling, in inbound marketing the prospects come to you. And because the prospects are in your invisible trust funnel, you don’t have to log them in your customer relationship management system or track them (and their precious metrics) in your traditional sales funnel.
Or your non-traditional sales funnel with a “messy middle.”
The “problem” for those who thrive on marketing analytics is that you don’t know who is in your trust funnel. I know from experience.
- Most of Bredemarket’s work and most of my full-time employment positions came from people coming to me, rather than me soliciting people. They just popped up.
- As I previously mentioned in my trust funnel post, Kasey Jones has acquired customers who have never engaged with her in the past, but who suddently expressed a desire to work with her. Again, they just popped up.
But if your business can get that trust funnel working, the revenue will come. Not immediately, and not when you expect it, but it will come.
How can your Inland Empire firm create your own trust funnel?
Inbound marketing can attract “trust funnel” prospects to your firm by creating content that speaks to their needs.
- First, you need to create the content, or have someone create it for you. If you fail to create new content, your website and social channels will look stale, and prospects will wonder if your firm is still ongoing and viable.
- Second, ensure your content meets your prospects’ needs by asking key questions about your planned content before you create it.
And Bredemarket is ready to help your Inland Empire firm create that content and ask the necessary questions to drive results. Click the picture to learn more.
Bredemarket 