It’s always good to question previous thoughts, and that’s what I’m doing right now.
In the past, I’ve stated that the best way to attract awareness (and eventually revenue) is to focus on customers and their needs.
But what if I’m wrong? (I’ve been wrong before.)
The benefits of product focus
What if a stellar product is all that is needed to attract business and gain revenue?
After all, aren’t the benefits of a great product obvious at first glance?
If we stop with the claptrap of understanding our target audiences and pain points and stuff, and just focus on ourselves and our great product, we’ll have a clearly focused message…
…um…
…that no one will give a hoot about.
“OK, I’m glad that your Super Duper Gizmo is so great, but so what? What’s in it for me? Why should I care?”
I guess I was right when talking about customer focus.
Sure, talk about your product, but start with the customer first and their needs. Then say how your product benefits the customer, exceeds their needs, and delights them.
(So why did I write this piece of content? Neil Patel’s Ubersuggest…um, suggested that my website needed yet another article on customer focus. I thought I’d do something a little different this time.)
Bredemarket 