One of my non-Bredemarket blogs is JEBredCal, and I recently wrote something on that blog entitled “The biometric systems development lifecycle.”
The post describes several steps in the lifecycle, including:
- Strategic/market assessment.
- Product release definition and development.
- Capture and proposal strategy.
- Contract negotiation.
- Business system requirements analysis.
- End of life.
At each stage, there are decisions that you need to make regarding whether you will pursue something, or instead choose NOT to pursue it.
- Does it make sense to pursue this market? As Peter Kirkwood notes, sometimes you SHOULDN’T pursue a market.
- Does it make sense to release this product? Again, maybe not.
- Does it make sense to bid on this Request for Proposal? Again, maybe not. Especially if the opportunity cost of bidding on a low-PWin opportunity instead of another opportunity is high.
No, a “no” decision doesn’t mean that you stick a fork in it. The post implicitly refers to ANOTHER definition of a fork.