(Past illustrations) Improving, or not improving, a company’s Internet presence

(This past illustration describes something that I performed in my career, either for a Bredemarket client, for an employer, or as a volunteer. The entity for which I performed the work, or proposed to perform the work, is not listed for confidentiality reasons.)

PROBLEM

A company that had been around for years had obviously not adopted a comprehensive Internet/social media strategy. The company’s website had broken links and outdated information. The company had multiple social media accounts on multiple platforms. On one social media platform, the company’s old account had more followers than the new account, and the old account linked to the company website while the new one did not.

SOLUTION

I sent a cold email to the company, pointing out a few of these errors, and offering to provide them a quote to analyze 68 web and social media pages related to the company and its principals.

After one follow-up email, it was obvious that the company was not interested.

RESULTS

A month later, the company’s website had broken links and outdated information. The company had multiple social media accounts on multiple platforms. On one social media platform, the company’s old account had more followers than the new account, and the old account linked to the company website while the new one did not.

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