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I recently downloaded an ebook from Canto entitled “The ROI of DAM: How to Prove the Business Value of Digital Asset Management.” If you would like to download it also, visit this page.
Why do you need to manage digital assets? Because if your company has thousands or millions of digital assets, individual ones will be so hard to find that you’ll start adding an “N” to the “DAM” acronym.
Canto argues that its digital asset management solution delivers positive ROI by the following:
- Saving time and reducing waste
- Accelerating speed to market and improving content quality
- Reducing asset production costs
- Boosting revenue with brand consistency
- Minimizing business risk
The ebook quotes some numbers: $20,000 savings here, more savings there.
Of course, Canto isn’t the only DAM in town, as my former coworker Krassimir Boyanov will not hesitate to tell you. Krassimir heads KBWEB Consult, a boutique technology firm that provides consulting services for Adobe Experience Manager users.
I’ve previously quoted his thoughts on a consistent taxonomy for digital assets, but Boyanov has also addressed ROI issues in KBWEB Consult’s own blog: specifically, looking at Adobe Experience Manager Assets, the DAM component of Adobe Experience Manager. Here’s part of what he said:
In July 2024, IDC examined the business value of Adobe Experience Manager (AEM) Assets. Based on interviews with AEM Assets customers, IDC concluded that the interviewed customers could realize an average annual cost saving of $9.04 million per organization. These cost savings came from multiple sources:
- Reduced risk of using out-of-date/unapproved assets (52%)
- Reduced risk of accidental disclosure of assets (27%)
- Reduced spending of duplicative (62%) or unused (40%) assets
- Reduced agency spending by completing work in-house (24%)
- Reduced go-to-market time (55%)
- Reduced time for content to go from creation to production (47%)
- Reduced time for content in a new form factor (39%)
- Reduced time to create a new digital asset (66%)
- Reduced time to repurpose an existing digital asset (73%)
- Reduced time to create a rendition of an asset (60%)
Those are some DAM good numbers. And KBWEB Consult (and IDC) didn’t gate them.
Tech marketers, do you have similar return on investment numbers you would like to share with your end customers? Bredemarket can help you share those numbers. Talk to me before your competitors return YOUR investment to THEM.
Bredemarket 